Is Entrepreneurship What You Really Want?

by Kareem Panton
Marketing
on May 31, 2018

So you’re interested in the entrepreneur's life. You think you’re ready to be one of the few people who will, “work 100 hours per week to avoid working 40 hours for someone else.” [source unknown]. Before you go down that road too quickly, consider the following:
  • The lives of most entrepreneurs are not like those of your favourite success stories (eg. Michael Lee-Chin, Elon Musk, and Mark Zuckerberg).
  • By the time you gain some “success”, your initial product/service may change drastically, so be certain of what your purpose is, and why it’s important.

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Addressing pain points will always resound more with your audience since they can find immediate value in your products/services.

These points are critical as many who enter the entrepreneurial space (specifically with the hopes of leaving their 9 to 5 job behind) underestimate how dynamic it is, as well as how long it can take to succeed (success itself being variable). The achievements of some of our most respected role models can often elevate them to celebrity status in our minds, and so we may get caught up in the snippets we see of their lives AFTER huge success. Furthermore, as we eagerly bolt towards “success”, we may fail to build a proper foundation and may therefore be unable to handle any necessary changes on our journeys.

Here are a few key points to assess:
  • Is the product/service you’re developing addressing a key PAIN point? Or are you just building it because this is what you want?

    Addressing pain points will always resound more with your audience since they can find immediate value in your products/services.
  • Have you operationalized the goal of your business clearly? Are you prepared to strive towards it regardless of what hurdles you face?

    For eg. Ja++ aims to support and promote Jamaican business-owners (and the country as a whole) by providing world-class technology solutions. If no one in the country needed a website, we could achieve the same goal by developing mobile apps (funnily enough we started with mobile apps and then expanded on the web design side).

Entrepreneurship has become more and more sensationalized by the media, and so it’s not too far-gone to consider it somewhat “trendy”. Before you invest too much time or money into an idea, take a moment and think things through. Not so much that you’re paralyzed and fail to begin working on your business, but make sure you’re not being swept up by the “hype”.

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